INTRO & CALENDAR
The European Union's Artificial Intelligence Act is not just another regulation; it's a paradigm shift that is fundamentally reshaping how companies develop, deploy, and utilize AI.
With escalating fines and severe reputational damage at stake, understanding and acting on these key dates is paramount.
August 1st, 2024
Regulation Officially Enters into Force
This date marked the official entry into force of the AI Act, opening a new phase for the use of artificial intelligence in the EU. It set a clear direction for rules-based innovation, signaling the beginning of a new transition period for compliance.
August 2nd, 2025
Your Internal Strategic Readiness Deadline
While the full legal enforcement for all high-risk AI systems is set for 2026, August 2025 is your crucial internal deadline to have company-wide training well underway, enabling to define robust compliance frameworks and internal audits in the future. Delaying your preparedness beyond this date leaves your company vulnerable: being unprepared means facing potential fines and sanctions, significant operational disruptions, and irreparable damage to your brand's image.
February 2nd, 2025
The First Provisions Became Operative
The first critical dispositions of the Act became operational, including the prohibition of high-risk practices that threaten safety and fundamental rights.
August 2, 2026
All Norms Fully Applicable
By this date, all provisions of the AI Act will be fully applicable, establishing stringent requirements for the development, implementation, and use of AI across every economic and institutional sector.
WHAT ARE
THE CONSEQUENCES
Beyond Compliance: The Stakes for Your Company
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The consequences extend far beyond mere legal technicalities, threatening the very foundation of your business.
Non-compliance can lead to crippling fines, reaching up to €35 million or 7% of global annual turnover.
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More critically, it risks irreparable brand and reputational damage, shattering the trust meticulously built over years with your clients.
Operational disruption is also a significant concern, as non-compliant AI systems may be forced to cease, impacting everything from supply chain efficiency to customer engagement. This can also restrain future innovation, causing a loss of competitive edge as ethical AI becomes a consumer expectation.
Ultimately, failure to act invites intense legal scrutiny and costly litigation, diverting resources and attention from your core business.
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The time to act is now. Your brand's future depends on it.
COURSE DESCRIPTION
Our course, an essential, company-wide training program, is engineered exclusively for the fashion industry, addressing AI's transformative impact across all teams. Unlike generic courses, we provide practical, industry-specific guidance for every employee—from creative to legal—to understand, evaluate, and responsibly leverage AI while ensuring rapid compliance.
Composed of 3 comprehensive modules and available in 7 different languages, our program features practical use cases drawn directly from the fashion industry, ensuring a truly hands-on and relevant approach to AI Act compliance.
Our course is your indispensable starting point, empowering your teams to understand the landscape and take decisive first actions towards a compliant and innovative future.
Navigating Your AI Act Obligations
Training
A cornerstone of compliance is workforce training. Organizations must ensure that employees involved with AI systems—whether in development, deployment, or oversight—are adequately trained to understand the legal, technical, and ethical dimensions of the AI Act.
1
Risk System Classification
The Act categorizes AI systems based on their risk level– from unacceptable risk (prohibited), high risk (subject to strict obligations), and limited risk (requiring transparency), to minimal risk (free use with no specific obligations).
2
Obligations for High-Risk AI
For systems identified as high-risk, the Act mandates stringent requirements. It is essential to implement a continuous risk management system, ensure high data quality, maintain traceability, conduct conformity assessments, apply human oversight measures, update activity log records, and ensure system security and resilience.
3
AI Governance
The Act requires companies integrating AI to establish robust internal governance on the topic of AI, to make sure that all of the activities related to the AI EU Act requirements are taken into account.
4
The Indispensable Role of Top Management
Achieving full AI Act compliance requires a strategic, top-down commitment for the entire company.
Top management plays an indispensable role in driving this transformation: proactive leadership is crucial for fostering a culture of responsible AI, allocating necessary resources, and ensuring that compliance is integrated into the very fabric of the company's strategy.
By embracing critical responsibilities, managers can transform the complexities of the AI Act, particularly for high-risk systems, into a powerful catalyst for trust, differentiation, and enduring success in the market.
In an era where clients increasingly seek authenticity and clarity on AI systems, this commitment from leadership becomes a powerful differentiator.
Don't Get Left Behind:
The impact on SMEs
The reach of the AI EU Act extends far beyond global conglomerates. Small and medium-sized enterprises (SMEs) in the fashion sector, often at the forefront of innovation and niche markets, are equally subject to these regulations.
Whether you're leveraging AI for bespoke design, personalized client experiences, optimized supply chains, or simply support in daily activities, understanding and complying with the Act is critical.
Ignoring these mandates can lead to disproportionate risks, including significant fines and reputational damage that can be particularly devastating for smaller, agile brands.
Our training ensures that SMEs are not left vulnerable, providing the essential knowledge to navigate the AI Act and safeguard their unique position in the luxury market.
About
Limitess Innovation
Limitless Innovation is an elite advisory firm that offers a wide range of services to scaleups and companies in the Fashion and Luxury industries.
With the presence in 6 countries, our multidisciplinary team of open innovation advisors operates at the intersection of Fashion, Business, and Technology.
With our unique methodology and technological strategies, we help our clients to solve their innovation challenges and the most pressing problems in the industry, from idea to execution.
We believe in entrepreneurship and excellence, and we use a human-centric approach in everything we do.
We are Limitless!